McDonald’s to open 1,000 outlets in China as appetite for fast food grows
McDonald’s will open roughly 1,000 new outlets in China this year — part of what Bloomberg called a “breakneck expansion” in lower-tier cities in the country, where demand for Western fast food remains high.
The American fast-food chain has stated its ambition to have 10,000 restaurants in China by 2028. However, McDonald’s faces stiff competition from rivals such as Yum China — which owns Pizza Hut and KFC in the country, and which is also targeting cities outside of the economic hubs of Beijing and Shanghai.
