In the end the astroturfing is just a lot of guilt tripping anyways. Legally it is our right to control what is on our screens. The people acting like it's theft, some sorts of crime and that we are obligated to watch ads are intensely disconnected from the reality of that we are just exercising our level liberties.
This isn't even like piracy where there's copyright laws (even if I support piracy). This is blatantly a non-issue to us from a legal perspectives and the idiots who waste their money on premium because they have been brainwashed by corpos? Well they can just go suck it