Friendly reminder it's never about consumer rights. It's about who is in control of the data.
A question you can all ask yourself. Despite the warts in both who would you rather control your data (you have no choice here. Someone is controlling your data and it is not you)
A. Google, Amazon, Microsoft, etc.
B. Government
You'll get strong answers either way. Personally I'd rather the government strictly from an accountability perspective but that also warrants governments not electing shitheads which unfortunately the world is leaning towards with these populist right wing politicians gaining favour.