Playstation or Nintendo have no open hardware or software you can install on those products so why Apple is different from them ? Only because they make mobile phones or PCs ?
If they decide they don't do PC or mobile phone and rename their products to something different, abandon standards that in fact they established and then market their products as it's not a phone people, it's not a pc, don't use it if you want a pc or mobile phone, would this make people feeling happy ?
That's stupid.