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davel ,
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That is not why things are getting worse in the US. I could go on at great length on why things are getting worse, but I don’t think this is the time or place for that.

This post is actually a great example of how memes can be effective. The meme is the hook. The conversation that’s being had around the meme is the meat & potatoes (apologies for the mixed metaphor).

Going back to an earlier comment of yours:

Memes are short, contextless appeals to emotion and thus the perfect format for propaganda

By “context,” I think you mean something different from what I’m about to say, but memes are densely packed with context: our shared cultural context. They are effective at communicating so much out of seemingly so little by leveraging our shared context. The a-ha moment of perceiving the meme through recognition of the implicit context is the hook.

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