Locking hydrogen up in ammonia is what the industry looks to be moving to to avoid the problem you describe.
I believe we’re still using more hydrogen to make industrial ammonia than that we produce from green sources, so I guess even if we only switch over ammonia production without worrying about fuel cells or hydrogen vehicles or power generation, we still come out ahead.
Then there’s the hydrogen used in oil refining that, iirc, is still mostly sourced from methane, but I’m hesitant to suggest we replace that with green hydrogen since if you want to be carbon-negative the oil refining will have to go down A LOT anyway.
Anyway, I guess my point is that hydrogen is an important commodity for all sorts of things. Before we start burning it for energy it’s easier to use it as is in industrial processes. The methane we save that way (that would be used to produce industrial hydrogen) we can burn as is in existing gas power plants.
But this is the kind of pragmatic common sense thing that gets no one excited.