It's milk chocolate (coated at least)... I've tried alternatives and frankly white, dark and flavoured vegan chocolates are good enough but there's nothing close to or as good as milk chocolate so at this point it's like saying "boycott steak because it's not vegan"... It's a fact, sure, but not a reason against it for people who aren't already vegan, and vegans are already boycotting it away, so it's a reason for nobody?