Don't get me wrong: I'm not saying it's bad or that it's worse than the competitors.
But, it's one of the chains where I've experienced employees that very clearly smelled strongly of weed (like they have just freshly smoked up or had some in their pocket) while making my food or serving it to me. At least in my region where weed isn't legalized, it kind of has a reputation of being one of the cooler "stoner friendly" chain restaurants in terms of employment opportunities and the few people I've known who worked there at some point are or were heavy, frequent users.
I'm not hating on people who use drugs, but I don't think it's all that far fetched to believe that working under the influence is going to increase the odds/frequency of silly screw ups similar to the BLT-less BOLT in the photo and given the reputation of that company (in my circle, region, etc), it doesn't seem at all like a weird joke to make. Really, it applies to a lot of restaurants in general.