I wouldn't mind them using my data for good things. But I know they don't, their motivation is always profit - to extract wealth from me to their shareholders.
I think that's what I find so creepy about the comic, this delusional view of themselves as the good guys when their actions will always result in their profit rising more than any theoretical productivity and wage gains from technology. "Hey everyone! We've found a new and ethical way for everyone to help shovel our collective graves! Yay!"