You're correct. I saw a small red flag and missed the big one. Kagi Corp says it ultimately wants to filter out search results that don't match:
Your favorite corporate brands
Your political beliefs
Your religious biases
In this future, instead of everyone sharing the same Siri, we will own our truly own Mike or Julia, or maybe Donald - the AI. And when you ask your own AI a question like "does God exist?" it will answer it relying on biases you preconfigured. When you ask it to recommend a good restaurant nearby, it will do so knowing what kind of food you like to eat. The same will happen when you ask it to recommend a good coffee maker - it will know the brands you like, your likely budget and the kind of coffee you usually drink.
Kagi has threeseparatepages that lay out this ideology that promotes data collection and segregation from others first, and privacy last.