Privacy isn't a cutesy. It's absolutely necessary. Unfortunately, just like not doing stupid shit when you're a teenager, you get to find out how important privacy is years later when the stupid shit you did years before comes back to haunt you and it's too late.
The problem of course is that Big Data has made it exceedingly difficult and painful to maintain your privacy. Because of course the last thing they want is for you to have any. It hurts their bottom line.
Because of the corporate surveillance collective, in 2024, if you truly want to maintain your privacy, your life becomes significantly crappier than if you didn't bother. But that doesn't mean privacy isn't as important today as it's ever been.