A coworker showed me a video yesterday on their phone, I said 'holy hell what is this shit? This is what it looks like for you?' And opened it in Tubular. They had no idea such a thing existed.
I rarely watch videos because I prefer to read. The people I work with spend a vast amount of their free time watching YouTube and TikTok. They just seem to zone out, or be really interested when an ad comes on.