Walled garden, overpriced exploitation of that locked ecosystem ($5000 monitor stand kind of shit), green bubbles/blue bubbles, dominating all tech with their middle of the road/copycat approach where Android was eventually saturated with same type of execs and "gave up" on differentiating until everything was the same sealed back glass rectangle without MICRO SD expansion memory, leading the charge on "brave" feature killing enshitification like removing the headphone jack, plenty more...