This is a very Menards thing to do. They're... crafty.
They've got so many weird but well-presented brands that you're not going to know are theirs unless you look closely and find "distributed by Menard inc" on there somewhere. It's almost impressive!
And I mean... so long as it's actually good (we'll see what that apple pie jam is like later) I suppose why not? But it's very weird and very Menards.