I've been buying Samsung (both SATA and NVMe), though I'm sure someone will tell me they went to crap too. At least the ones I have are on track to hit the 3 year mark.
For less critical things, I've used PNY pretty successfully (haven't hit 2 years yet, but haven't had any failures either). They're less expensive, and I usually stick to the 120-240 GB ones (basically they're boot drives)