The general population is very much influenced by the Home Assistant community since the Home Assistant Community is made up of people who are heavily into technology. My parents will run purchases in the tech world past me, as will many of my work colleagues and friends.
The general population are very interested in what we do, even if they do not do it themselves. I mentioned to a tech-phobic friend that I have sensors in my bath that notify me when my bath is run and he takes the piss out of me to my face then talks about how amazing such a thing is behind my back, I know because it happened yesterday. Who do you think he's gonna talk to when he buys his next expensive appliance?
Don't talk our influence down, we have an influence even if you can't see it.