I'm just confused about why people are so mad about it. In other cases where you rent space to put physical things you own so you can still access them later this happens too. Let's get into an example, and you guys tell me if I'm misunderstanding something:
If you have a car and have to change between summer and winter tires and you don't have space at home to store the winter tires during the summer, you can go to a tire-hotel and they will 1. Sell you new tires, 2. switch your tires - a service you pay for - and 3. store the tires for you until next winter - a service you pay for too. Once the company goes out of business (or they focus on a different business) they tell you to get your tires or they will be discarded if you don't. So you have to get them from them and you stop paying for the storage.
Isn't it the same with the movies you buy and store at a place where you then rent storage to keep them there? As long as they allow you to download your purchases I see no difference. You can't make someone else to keep working the same job until the heat death of the universe.