I'm tired of the argument that the solution to fight tracking/ads/subscription/gafam is self hosting.
It's a solution for some nice people that have knowledge, time and money for.
But it's not a solution for everyone.
We need more small nice open source association and company that provide services for people that don't know the difference between a web search engine and a navigator or just a server and a client.
I think that initiatives like “les chatons” in France are amazing for that!!! ( https://www.chatons.org/en )
And just to be clear, I think that self-hosted services are a part of the solution. :)