I don't mind the commercialization at all and think it's actually a good sign for an open source project to have a monetization strategy to be able to hang around.
But why do I have to agree to a EULA on a Apache-licensed piece of software? I understand that for the commercial features that might be necessary, but in that case could we get a separate installer for "this is all Apache licensed, no need for a EULA"?
Additionally the contribution file mentions that "some components are only included in the release version and not in this repository.". What are these components? Are they necessary for the basic core functionality?