All the LLM-generated "top 10" listicles are grouped into one large block I can safely ignore. (I could hide them entirely but the visual grouping allows for easy mental filtering, so I haven't bothered.) Your weird top10 fake site does not show up.
But yes, as the linked article says, Kagi is primarily a proxy for Google with some extra on top. This is, unfortunately, a feature as Google's index still reigns supreme for general purpose search. It absolutely is bad and getting worse but sadly still the best you can get. Using only non-Google indices would just result in bad search results.
The Google-ness is somewhat mitigated by Kagi-exclusive features such as the LLM garbage grouping.
What Google also cannot do is highlighted in my screenshot: You can customise filtering and ranking.
The first search result is a Reddit thread with some decent discussion because I configured Kagi to prefer Reddit search results. In the case of household appliances, this doesn't do a whole lot as I have not researched trusted/untrusted sources in this field yet but it's very noticeable in fields like programming where I have manually ranked sites.
Kagi is not "all about" privacy. It's a factor, sure but ultimately you still have to trust a U.S. company. Better than "trusting" a known abuser (Google, M$) but without an external audit, I wouldn't put too much wight into this.
The index ain't it either as it's mostly Google though sometimes a bit better.
What really sets it apart is the features. Customised ranking aswell as blocking some sites outright (bye bye pinterest and userbenchmark) are immensely useful. So are filtering garbage results that Google still likes to return.