I'm not sure about that. The only examples given in the article of this actually "working" were from people directly advertising the product. The women in the videos are quite likely to be associates or paid actors, as is the case with most of this stuff on social media. The whole concept of the product relies on the misogynistic myth that women only care about money and/or fame, so to assume the app itself is actually working is kind of implying that you believe there is some truth to that myth.