I don't really see the big problem here? Like sure, it's silly that it's cheaper to make wireless headphones than wired ones (I assume - the manufacturers are clearly not too bothered by trademarks and stuff if they put the Lightning logo on it so they wouldn't avoid wired solution just due to licensing fees), but what business does Apple have in cracking down on this? Other than the obvious issues with trademarks, but those would be present even if it were true wired earphones. It's just a knockoff manufacturer.
Cheapest possible wired earphones won't sound much better than the cheapest possible wireless ones, so sound quality probably isn't a factor. And on the plus side, you don't have multiple batteries to worry about, or you could do something funny, like plugging the earphones into a powerbank in your pocket and have a freak "hybrid" earphones with multi-day battery (they're not wireless, but also not tethered to your phone). On the other side, you do waste some power on the wireless link, which is not good for the environment in the long run (the batteries involved will see marginally more wear)
Honestly the biggest issue in my mind is forcing people to turn on Bluetooth, but I don't think this will change anyone's habits - people who don't know what Bluetooth is will definitely just leave it on anyway (it's the default state), and people technical enough to want to turn it off will recognize that there's something fishy about these earphones.