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This month, Walmart became the latest retailer to announce it’s replacing the price stickers in its aisles with electronic shelf labels.
If there's something that’s close to the expiration date, we can lower the price — that’s the good news,” said Phil Lempert, a grocery industry analyst.
Companies across industries have caused controversy with talk of implementing surge pricing, with fast-food restaurant Wendy’s making headlines most recently.
The ability to easily change prices wasn’t mentioned in Walmart’s announcement that 2,300 stores will have the digitized shelf labels by 2026.
Walmart’s not the first major grocer to make the change, as you can already find electronic shelf labels at Whole Foods, Amazon Fresh stores, and the Midwestern chain Schnucks.
While the labels give retailers the ability to increase prices suddenly, Gallino doubts companies like Walmart will take advantage of the technology in that way.