My real worry with Google's voyage into enshittification (thanks to Cory Doctorow @pluralistic the term) is YouTube.
Through YT, for the past 15 years, the world has basically entrusted Google to be the custodian of pretty much our entire global video archive.
There's countless hours of archived footage — news reports, political speeches, historical events, documentaries, indie films, academic lectures, conference presentations, rare recordings, concert footage, obscure music — where the best or only copy is now held by Google through YouTube.
So what happens if maintaining that archival footage becomes unprofitable?
Unless the public puts literally billions of dollars into funding and expanding public libraries to catalog all this video media into numerous publicly owned gigantic server farms that maintain the capacity to upgrade digital storage indefinitely, all video media is doomed to stay with privately owned capitalistic multinational corporations that are influenced by foreign governments to censoring various things at will, and all video media is destined to die forgotten and overwritten by future shitty memes and useless influencer garbage.