Part of this is also our fault for how we allowed our browsing habits to change and adjust and make the issue worse. Like how many of us will just search random things even if we want to search in or go to a specific website as a goto?
In the old days we might search once or find the website through word of mouth or links on other affiliated websites, and then bookmark good website and search there first before turning to google. Now? Lord knows I immediately google even if I know I can go to another website. Instead of browsing websites directly we sit on social media, be it reddit twitter facebook and are spoonfed our content without actually going to the original source or if we do just to the page and never to check. g like rolling stone reviewing air purifiers.
Some of this is the result of convenient access, some of this is thanks to addictive predatory design, and for those who held out as long as possible the companies in charge of content sites would pivot to cater towards social media and search algorithms and enshitify their homepage making it harder to bother.