The analyst group says this represents "a sort of shifting of power" in the smartphone market.
Other Android manufacturers are in the same boat, with low-volume halo products and high-volume cheap devices.
Apple's cheapest phone is the iPhone SE at $429, but that model doesn't sell well.
The point is that Android manufacturers usually win these market share charts by selling cheap and midrange phones, but Apple was able to take the top spot while existing only in the mid-to-premium phone space.
In 2023, Apple beat all these Android OEMs while selling dramatically more expensive products.
The IDC's Nabila Popal wraps up the numbers by saying, "Apple's ongoing success and resilience is in large part due to the increasing trend of premium devices, which now represent over 20% of the market, fueled by aggressive trade-in offers and interest-free financing plans."
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