The reason why people are upset is because any update in terms of use that a user doesn't agree with should be presumptively ineffective, because the user has property rights to use the thing they purchased.
This absurd pop-up reached out of the ether, disabled all of our TVs with no warning, and held the TV hostage until you clicked "Agree." "Agree" itself is falsely labeled because there is literally no other option. Even following the absurdly cumbersome opt-out process, you still have to click "agree" to use your own property. It's subtle but deeply dystopian.