Judging by the tone of the article, unless you're on some sort of video production set this is probably nothing that's going to really affect the regular consumer.
If I had to guess, they see things like The Creator being shot on a Sony FX3 and they want a piece of that market because it's adjacent to a space they already occupy. RED can get their foot in the door.
I remember RED made a custom camera for Fincher specifically for Mindhunter, and I always wondered what the hell would happen with production if something happened to a one off camera.