This...isn't how the current paradigm of ai works at all. We've built glorified auto-complete bots, not something that can make a physical robot behave at a human level. Best case, they build something that can carry on a conversation long enough to excite a tech journalist and aimlessly meander like the Boston dynamic bots but without the pre-programmed tasking (assuming they don't cheat and add canned routines).
So that leaves one option: it's a moonshot project to convince the tech illiterate public to take them and their stock price to the moon long enough for a few people to make an obscene amount of money.