So that leaves one option: it's a moonshot project to convince the tech illiterate public to take them and their stock price to the moon
100% that. It's even in the name.
People vastly overestimate the capabilities of AI, but perhaps worse, people are simply unaware of the limitations. The hype took over, but it is (slowly) coming down to realistic levels.
We also could use more public knowledge of the sheer amount of data and energy it takes to train these models which still, by definition, end up with limited scope. It's actually incredibly wasteful.