Indeed, I'm pushing for SQL but work in a field that sees Excel as a huge improvement over past practices. They're about one step removed from writing on toilet paper.
My original career was in a much more data intensive field, so I've become "that guy" regarding proper data storage and hygiene. Case in point: we sit directly next to IT. Every time we talk about data collection, I'll get up on my SQL soap box and one of the IT folks will let out a comical groan.