I actually consider the tracking of my browsing/watching history to be integral to the search experience.
I don't have a problem with people who are okay with it getting it. I'm not saying that Google shouldn't be allowed to do that, just that it's not what I want.
It wasn’t worth the tradeoff for me, maybe it is for you though?
I use DDG now, as well as some other things like dropping cookies at browser exit. But they aren't really an alternative to, say, YouTube. And...I mean, I've got no problem with Google's services. I just would prefer to pay for them with money rather than with data.