Sounds a lot like Sharp going "please don't buy OLED panels, we don't make them!"
My 2017 LG OLED is still going strong, looks great, and when it eventually dies, I've seen the 77" model in Costco for just over £2000. For all the chatter about burn in, I've never seen any of it, and that's with heavy gaming use. Not sure I'd use one for desktop PC use, but for everything else, just get OLED.