The high cost of housing is squeezing people all over the globe and we're seeing a spike in homelessness in first-world countries from USA to Australia, where the affordability of housing is out of control, on top of explosive inflation of food costs.
It may not be that they "don't want to pay" but simply not enough people have enough discretionary income to pay enough to make the business financially viable.
I mean, that's what happened to Beeper and while I was a very early on their sign up list I decided to never give them any money. When it became clear they weren't able to keep things going on how much money they were making from paying users: Micigovsky sold to a larger company.
I think it's an issue that the services they're offering actually cost more than the market is actually effectively able to bear and they're trying to hide that fact with advertising and data sales to cover operating costs.
More simply put: Consumers don't actually have enough money anymore to be able to support a business, and businesses essentially now must rely on other businesses as customers to be able to functionally exist financially. Only other businesses have the finances to support new business.