They have the skill, have a good start on the infrastructure, and have the money to do what America did in the 70s.
They don't have the skill, infrastructure, or money to build what was shown in the rendering. Nobody does. To do what they show doesn't just require a moon base, but full out lunar mining and manufacturing. We only have preliminary ideas about how to do that, none of which have any practical testing, and we're a long way from getting there.