"You'll own nothing and be happy" should have been taken as the threat that it was when the WEF first promoted the notion.
The "be happy" part is the threat, they want us smiling as we suffer.
EDIT: To be clear, I'm all for the REDUCE part of the three R's and am okay with doing with less, what I'm not okay with is a future where literally every aspect of human existence is a rent-seeking service.