It’s just… incredibly dumb. Because the problem is not the optics. The problem is making a control system that more or less replicates a “normal” human response pattern, but then got regulated and litigated to hell and back, plus some helpful navigation suggestions based on correlation of user location data to advertising partners in partner-defined geographic and social media and demographic targeting nets, plus the fucking legion of weird edge case bugs that have probably crept in at some point in the process.