Hm, interesting. I didn't read it like that, but as an economist trying to make sense of what's going on and explain it to others. I didn't question whether the thoughts are original, neither do I know if there are holes in his concepts that I as a non-economist am blind to. My personal opinion, anyway, is that the message is important today (or better yet 15 years ago but nobody would have listened 😉), no matter whether he is primarily motivated by his ego or what.
Maybe this makes me part of the people he caters to, but that line of thinking doesn't lead anywhere meaningful anyway, I think.
I liked the end of the book: A call to action for us to come up with tools and technological solutions for "users" to stand together so we can create resistance against overly powerful cooperations and demand our rights. I don't think it's hypocritical for him to ask for this either. We need people to point problems out and problem solvers, both.
Have you read more of what he wrote or how did you come by that opinion on him? Technofeudalism and a number of interviews leading up to the book release was the first I was exposed to him.