Apple and others have tried to fix the discovery issue. And some of the platforms tell them to fuck off. Such as Netflix. And formerly Amazon.
If you’re not aware, AppleTV will list things across many streaming services and take you right to the shows/movies in the respective apps. As long as a platform is participating. So you just browse/search in a central place.
Apple and Amazon worked out their differences a few years ago and their stuff is now part of the index.
I wonder if this bundle will change that. Currently, Netflix does not integrate with these sort of features.