I think a lot of stuff got adjusted when mobile became a thing.
Instant message apps just got replaced with Whatsapp, Signal, etc.
Monetisation is a huge problem. Nobody ever expected to make money off a wonky old webpage they made in HoTMetaL, or a MySpace page. Now everyone is on homogenised platforms, they're quite happy to accept bucketloads of money to project whatever you have to say to the masses, and none of it is good. All the hate you see out there isn't society. It's money.