Ok. But what benefit would they gain by forcing people into AI search? That's not rhetorical, I'm legitimately asking. Are you saying this is just about controlling the experience? Because they already did, and all this is doing is weakening that control. It's certainly not easier or more cost-effective. They'll get LLM training data from either interface. The other things they shut down cost them development or maintenance or even just server space, but even if they managed 100% adoption of AI search they'll still need to maintain their old platform as a data source for the AI and for the below-page results. So what financial incentive do they have to push people to a more expensive, less-liked endpoint for that data?