It seems that you've misunderstood what the issue is here from cloudflare's perspective. The customer was using cloudflare IP addresses, which is causing a knock-on effect for the rest of cloudflare's customers and putting cloudflare as a business themselves at risk. The alternative was for the customer to use their own IP addresses as cloudflare advised . I'm not sure what you think 'Business development' teams do but I certainly wouldn't be expecting engineering advice from them.