I think the problem with big companies like Microsoft, EA, Ubisoft, Bethesda, etc is that once all the smart & creative people have gone, all you have left are the "line must always go up" business idiots, who have no idea what their company does or how to fix it.
CoPilot is exactly the kind of End-stage, "let's screw our customers to death" idea the CEOs come up with right before their company implodes.
The reason I know that's true is because when this stupid idea for CoPilot came up, there were no smart people who immediately said, "do you have any idea what a terrible f*cking plan this is?"