Innovatin is good if it results in clean water, meds, housing, safe food and goods and services.
It's bad if it means: the most profit for useless shit that people only buy because advertisment made them believe they need it.
Capitalism is a tool. Please let's grow a pair and stop letting it decide how it will be used. It's like pulling the trigger on an ak47 without holding it tight. Do we expect the weapon to know where to shot?
Capitalism is a tool that wants to maximize its profits. Unfortunately it discovered that changing the politics and laws is an easy way to do that, even if it's bad for the people.
Capitalism is per definition not bound to ethics or moral. We need to set rules, even if big corporations made us to believe we shouldn't.