It doesn't because that's one of the four or five screens during the initial Windows setup where you opt in and out of all the other spyware features. They all look the same and are prompted in sequence. Unless they're doing something very weird you absolutely have to make a choice on each of them and they are unskippable otherwise.
I mean, you don't have to know, if you don't know Windows you don't have to recognize them. But if you do it's pretty obivous, so you... you know, could have asked or looked it up.
Or gone through the link, because come on, you didn't. You were obviously just reacting to the headline.