The problem here will be when companies start accusing smaller competitors/startups of using AI when they haven't used it at all.
It's getting harder and harder to tell when a photograph is AI generated or not. Sometimes they're obvious, but it makes you second guess even legitimate photographs of people because you noticed that they have 6 fingers or their face looks a little off.
A perfect example of this was posted recently where, 80-90% of people thought that the AI pictures were real pictures and that the Real pictures were AI generated.
And where do you draw the line? What if I used AI to remove a single item in the background like a trashcan? Do I need to go back and watermark anything that's already been generated?
What if I used AI to upscale an image or colorize it?
What if I used AI to come up with ideas, and then painted it in?
And what does this actually solve? Anyone running a misinformation campaign is just going to remove the watermark and it would give us a false sense of "this can't be AI, it doesn't have a watermark".
The actual text in the bill doesn't offer any answers. So far it's just a statement that they want to implement something "to allow consumers to easily determine whether images, audio, video, or text was created by generative artificial intelligence."