The 737 Max is a garbage product they crashed and burned with their MCAS woes. They should give up the iconic product line and go all in on selling the safer 777 as its replacement. Yes, its built for a greater range, but the 777 hasn't been fucked with in terms of fail-deadly systems yet, and its the safest plane Boeing has in its fleet.
Boeing's customers are already out-ordering other models over the 737 Max, the decision is being made for them!
If they do nothing, Airbus will get enough orders to expand its factories and blow through its backlog.