Exactly. Not promoting it as a dev kit was a major failure. This is the kind of product where you CAN'T do without external feedback, not everybody will use one in a clean office (or even one that stands still), not everybody has the same spatial awareness or motor skills, not supporting controllers locks out numerous people with limited hand movements, etc... As a dev kit it could've worked much better at getting the kind of feedback they need from devs working on useful AR stuff