The thing most companies are missing is to design the AI experience. What happens when it fails? Are we making options available for those who want a standard experience? Do we even have an elegant feedback loop to mark when it fails? Are we accounting for different pitches and accents? How about speech impediments?
I'm a designer focusing on AI, but a lot of companies haven't even realized they need a designer for this. It's like we're the conscience of tech, and listened to about as often.