I can actually see this working for some people who have been heavily indoctrinated their entire adult professional careers. For instance, some people who join the military. When you're used to sleeping when you can and missing sleep for watch or what have you, you're already used to being mistreated. As a result it's easier to lure you with supposed perks that make up for the mistreatment. .
I would hope it doesn't work for the majority, but I'm not gonna lie, the number of people working in the service industry suggests that my hope is misplaced.